方兴地产 2009 中期报告(7)

方兴地产 2009 中期报告

INTERIM REPORT 2009　FRANSHION PROPERTIES (CHINA) LIMITED 7主席致辭

CHAIRMAN’S STATEMENT

In the second half of this year, there are still uncertainties and risks within the global economy. In this regard, opportunities and crisis will co-exist in China’s property and hotel markets. The Group will strive to grasp new opportunities and vigorously improve the quality and market competitiveness of all its projects. In particular, the Group will ensure the progress and quality of projects under construction are proceeding according to plans; strengthen the competitive edge of our property leasing projects and continue to enhance customers’ satisfaction. As regards the hotel segment, the Group will flexibly adjust its operating strategy and the preferential packages on room rates according to the changes in the market, with an aim to improve the occupancy rate, so as to ensure the leading position of our competitive hotel portfolio in terms of revenue per room.

Looking ahead, I have full confidence in the outlook of China’s economy, and I am optimistic about China’s commercial property market and the development of the Group’s business, which are both driven by this momentum. The Group will adhere to its strategy of “developing and holding top quality commercial properties in prime locations of first-tier cities”, dedicate more efforts in expanding its property development segment, focus on the development of urban complex projects, develop high-end residential properties as and when appropriate, continue to maintain a steady growth, and vigorously strengthen the Group’s market position as China’s leading commercial property developer.

On behalf of the Board, I would like to express my sincere gratitude to all the Group’s shareholders, clients, management and staff, and hope we can continue to win your invaluable support, and our management and staff would continue their unremitting

dedication, so that we can achieve even more splendid results in the years to come.

HE Cao

Chairman

Hong Kong, 8 September 2009