统一企业中国 二零一三年中期报告(14)

统一企业中国 二零一三年中期报告

13Uni-President China Holdings Ltd. Interim Report 2013 Management Discussion & Analysis

For the first half of 2013, the revenue of the major brand “ALKAQUA ” recorded a year-on-year growth of 80.6%. The growth was attributable to its noticeably unique design and positioning, which has won the recognition from its target customers, as compared with similar products. With the continual improvement in living standard, consumers nowadays have higher requirements for drinking water. To satisfy the affluent consumers in their pursuit of healthy and quality lifestyle, the Group launched “Bama Spring Mineral Water

”, a new and quality choice for the consumers from Bama, Guangxi (a world-famous town of longevity), early this year.

The Group is actively looking for quality spring water sources across the PRC and will gradually establish more garden-like production bases for spring water throughout the country. Leveraging on its nationwide sales network, the Group will further enhance the scale and efficiency of the sales of its bottled water in order to bring us into the league of leading mid-to-high-priced spring water brands in the PRC within three years. Our bottled

water business will strive to provide consumers with better bottled water that are more natural and healthier.

ALKAQUA 2013 80.6%