新标准大学英语视听说2听力材料文本及答案(7)

Well, of course, it depends what image the marketing team wish to project with their products. So for example, we often think of blue as a cold colour, but it also makes you feel peaceful, quiet, and it doesn’t suggest strong emotions. So it’s a favourite for banks and insurance companies, who wish to suggest the image that they are trustworthy. And for selling products, it’s often used to suggest something is pure and fresh.

What about red?

You can sell almost anything with red. It’s a hot colour, which suggests a feeling of energy and even passion. It grabs your attention, and can make people buy almost anything. You often see red on magazine covers. But if you use it too much, it looks cheap and may make people tired. And orange has a similar effect to red, it’s upbeat and happy, it suggests pleasant feelings and images. Most people react well to orange, and it’s especially popular in advertising and on packaging for baked food. What about yellow, for instance?

Yellow is the colour of sunshine and it’s a positive, happy colour, so it’s used a lot in advertising. But it’s also often used for warning signs, direction signs, and so on, where you have to read the message quickly and at a distance.

What about less popular color for advertising? Surprisingly, green isn’t used much in advertising except for garden products. It’s friendly and restful. It can be cool and soothing, the colour of apples and mint, but it can also be quite strong and many people associate it with unpleasant ideas of decay or slimy creatures. But most color are not primary color, they’re a combination. Absolutely. So yellow-orange is common, and often used to give an impression of style and class, it looks like gold. But it’s not often used in letters because it’s not very strong. And yellow-green reminds people of feeling sick. Blue-green works well as a cool colour,

suggesting freshness, and is sometimes used for toothpaste products, bathroom products, food and household cleaning products. It has many of the advantages of blue without the disadvantages of green.

Fascinating.Thank you very much, Dr Presenter .

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Passage2 Presenter

What makes you embarrassed, Sally? Sally

Oh, I’m easily embarrassed. If anybody notices me or looks at me, I get very embarrassed. When people sing me Happy Birthday on my birthday, I get very embarrassed. Presenter

And what makes you upset?

Sally

When people are selfish, people who think only of themselves. And cruelty– I can’t bear people who are cruel, especially to animals or children. Presenter

Jake, what makes you depressed? Jake

I hate it when it rains, and I don’t like people who look down on me, who think they’re superior to me without any reason. Presenter

And what makes you angry?

Jake

When people don’t behave properly in public, bad behaviour like dropping litter or people pushing each other on the bus or the train. Presenter

Andrew, what makes you cheerful? Andrew

I like to see everyone around me being happy and having a positive attitude towards the future, optimistic people.