国际营销渠道 简述(2)

9 Using foreign-country middlemen moves the manufacturer away from the market and the company becomes less involved with problems of language, physical distribution, communications, and financing.

10 An export management company functions as a low-cost, independent marketing department with direct responsibility to the parent firm.

11 Agent middlemen work on commission and do not take title to the merchandise.

12 Merchant middlemen tend to be more controllable than agent middlemen because they take title to manufacturers’goods.

Multiple Choice Questions

13、Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of distribution channel strategy?

A. Character

B. Continuity

C. Control

D. Cost

E. Capital requirement

Essay Questions

14、What are the various techniques that can be used to motivate middlemen?