A “game as a service”. A phrase been coined by me, see p. 19. Geo-targeting
Showing content, usually advertisements, only to people in a specific country.
Impression
The basic unit of online advertising. An impression is counted when a single user sees a single ad.
IP
Intellectual Property. Also stands for Internet Protocol.
Match Three
A game mechanic where players combine three or more similar items to make them disappear. Bejewelled is a classic example of a match three game. MAUs
Monthly Active Users.
Metacritic
A website that aggregates review scores for games, films and music to give a blended “average” score. The exact algorithm of weighting is not revealed, but Metacritic is a good guide to the general reception of a game.
Meta tag
A meta tag holds data about the content of a web page in the <head> section. Often associated with effective SEO, but no longer as effective as it once was. It is good practice to have good “keyword” and “description” fields, but good quality page design is more important for SEO than playing games with meta tags.
MMO
Massively-multiplayer online game.
PSN
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